Overview

Here at Avanos Medical, we passionately believe in three things: Making a difference in our products, services and offers, never ceasing to fight for ground-breaking solutions in everything we do; making a difference in how we work and collaborate, constantly nurturing our nimble, fast-moving innovation culture; and having an impact on the healthcare challenges we all face, and the lives of people and communities around the world. At Avanos you will find an environment that thrives to be independent and different, one that supports and inspires you to excel and to help change what medical devices can deliver, now and tomorrow. Our vision is to be the best at getting patients back to the things that matter. Avanos is a medical device company focused on delivering clinically superior breakthrough solutions that will help patients get back to the things that matter. We believe a difference in our products, combined with a difference in how we work, communicate and partner, can change the entire world. We are committed to creating the next generation of innovative healthcare solutions which will address our most important healthcare needs, such as reducing the use of opioids while helping patients move from surgery to recovery. Headquartered in Alpharetta, Georgia, we develop, manufacture and market recognized brands in more than 90 countries. Avanos Medical is traded on the New York Stock Exchange under the ticker symbol AVNS. For more information, visit www.avanos.com.

Develop and Implement a marketing and sales strategy for one or more of the organisation’s products/services to meet established sales or market share targets. Conduct market research. Oversee product development and design. Set prices. Launch new products. Oversee advertising campaigns.

To meet customer requirements for products and services and meet Avanos Medical Japan Japan annual sales and profit objectives.

1. Major Action: Business Strategy
  • Understands and practices the three major stages of marketing strategy development: identification and evaluation of industry and market attractiveness; competitive differentiation analysis; and target market selection using portfolio analysis and market mix planning. Consistently applies market research in the development of long-range, comprehensive frameworks that support accomplishing company’s goals
Expected End Result :
  • Integrates understanding and knowledge into ongoing business management
  • Integrates competitive and market/customer analysis into routine activities
  • Leads the development of market penetration plan and executes to deliver the GBP.
  • Leads the development and execution of the business plans to maximize portfolio lifecycle and optimize marketing mix.
  • Proactively identifies and isolates potential opportunities and issues ahead of time, enabling the business to respond effectively.
Ways to Measure Accomplishment :
  • Approval of the category business plan by regional marketing director and Country Manager, Japan and achieve Avanos Japan’s annual sales and profit objectives.
  • Annual performance review and multi-rater feedback.
  • Importance: 1 Pe rcent of Total Job: 35%
2. Major Action: Business Management
  • Understands and applies operational and strategic planning practices to establish marketing goals and design efficient, executable marketing programs. Continually adapts general management techniques to implement a decision-making process that facilitates planning, executing and measuring metrics like share, brand awareness, and brand preference.
Expected End Result :
  • Establish a clear leadership position in key market segments through customer insights that identify significant need gaps and develop solutions to these need gaps that are differentiable, protectable, and offer a sustainable competitive advantage.
  • Drive organization alignment and plan execution to deliver sector and enterprise results.
  • Drive execution of the plan with the key stakeholders, sales, product supply, and other internal and external partners to align business objectives and strategy to deliver sustainable business results.
  • Ensure all marketing activities across all communication media and market segments are aligned to deliver coherent and clear messages which meet and exceed customer and end-user expectations.
  • Is routinely sought out by others to assist in gaining organizational alignment for specific projects/initiatives.
Ways to Measure Accomplishment :
  • Set clear objectives and achieve Avanos Japan’s annual sales and profit objectives.
  • Annual performance review and multi-rater feedback.
  • Importance: 2 Percent of Total Job: 35%
3. Major Action:
  • Lead and work with marketing communication team and CE team to conduct appropriate trade-show program, educational symposium and create the sales tools of assigned products. Contribute to build strong relationships with Key Opinion Leaders through initiatives.
Expected End Result :
  • Build the brand as trusted solution company through communication activities and achieve the budget of assigned products by providing appropriate tools.
  • Be able to develop a marketing plan for trade show activity, clinical education, and appropriate tools for the sales team to achieve Avanos Japan results.
Ways to Measure Accomplishme nt
  • Set clear objectives and achieve these. And achieve Avanos Japan’s annual sales and profit objectives.
Importance: 3 Percent of Total Job: 20%
4. Major Action:
  • Maintain records of sales volume, revenues, and advertising costs and analyse them against forecasts to identify areas where the sales performance of the product/service needs to be improved.
Expected End Result :
  • Contribute to develop timely and accurate S&OP forecasts to ensure targeted fill rates on assigned existing and new products while supporting sector goals to improve return on working capital. Constantly evaluate the mix of product codes assigned reducing redundancy and increasing product line standardization wherever possible. Well controlled and evaluate ROI for A&P by activities.
Ways to Measure Accomplishment
  • Set clear objectives and achieve Avanos Japan’s annual sales and profit objectives.
  • S&OP accuracy annual targets/objectives for Avanos Japan’s and the sector.
Importance: 4 Percent of Total Job: 10%
Avanos Medical is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, religion, sex, national origin, disability status, etc.

Join us at Avanos

Join us and you can make a difference in our products, solutions and our culture. Most of all, you can make a difference in the lives,

people, and communities around the world.